Greenville, SC, May 1, 2017–Ellipsis Technologies announces today the release of their Shopify app focused on combating form spam in the Shopify eCommerce environment. The Ellipsis Technologies Human Presence™ app is now available on the Shopify app store: https://apps.shopify.com/ellipsis-human-presence-technology. The app is a web security software technology that enables website owners to validate the presence of human visitors to their sites while flagging and deflecting traffic from automated, and often malicious, “bots.” With the Human Presence™ solution, Shopify users can improve the user experience for human visitors while taking action to prevent form spam and can optionally use the Human Presence API to also prevent site scraping, click fraud and other malicious activity from bots as well.
Unwanted site traffic from bots is a constant source of threat and irritation for eCommerce site owners and operators. Beyond the annoyance of form spambots, competitors and other parties can use these automated programs to gather data from websites, often overwhelming servers with non-human traffic. Many websites today combat this problem by forcing users to solve various Turing Tests, such as puzzles or tests where users are required to type in difficult-to-read characters–collectively referred to as CAPTCHAs–in order to prove they are human.
While partially effective, CAPTCHA-type solutions are intrusive, frustrating customers, decreasing user satisfaction and frequently becoming a barrier to completing online sales–at a real and significant cost to website owners. Human Presence™ solves this problem with proprietary algorithmic models that monitor and measure user behavior patterns in the background to determine in real-time whether the behavioral characteristics of each site visitor matches historical human patterns.
The Human Presence™ solution is completely transparent and frictionless to the site visitor. Human Presence™ identifies the non-human behavior within milliseconds, providing a tool which allows the site operator to choose how to respond to suspicious traffic. For instance, the site operator can allow human visitors to proceed without interference, while choosing to automatically test the suspected non-human site visitors with additional verification steps such as a CAPTCHA. Moreover, using proprietary Ellipsis techniques, Human Presence™ identifies non-browser spambots that are making automated HTTP requests to a form’s action, providing customers of Shopify site owners to have an unencumbered user experience.
In short, The Human Presence™ solution enables website owners to improve the user experience for legitimate human users while identifying and defending against spambots and other malicious traffic.
The Human Presence™ technology is based on a set of proprietary algorithms, human behavior analysis, advanced risk detection and machine learning techniques. The machine learning tools allow the Human Presence™ model to evolve and improve over time, providing highly sensitive discrimination between human and bot behaviors and visitors.
As Ellipsis CEO Bill West explains: “We developed the Human Presence™ technology to solve the problems we had personally experienced in our other businesses using traditional techniques to detect bot traffic. Our approach is unique in that it focuses on modeling human behaviors, rather than just spotting bot markers, to clearly identify a human presence on the site. With the Human Presence™ solution, we can greatly improve the user experience for human on-line shoppers by invisibly detecting spambots and other malicious bots while eliminating the need to subject human site visitors to validation testing of any kind.”
About Ellipsis Technologies:
Ellipsis is a software technology company headquartered in Greenville, South Carolina that has developed a proprietary web security technology, Human Presence™, which allows a website owner to invisibly detect human site visitors while quarantining all suspicious visitors or bots.
Ellipsis is also in development of individual human identification technology with use cases in access management and control, seat license compliance and as a data source for academic and military projects involving cognitive aging and traumatic brain injury studies.
Shopify is a Canadian eCommerce company headquartered in Ottawa, Ontario that develops computer software for online stores and retail point-of-sale systems. Shopify was founded in 2004.